Germans Frolovs: “It’s a goldmine for product marketing”
I work in SEO, so typically I care more about traffic and visibility, but recently I discovered the Systemic Report by Johannes Faupel, and honestly, I was quite blown away about the detail and precision about my target audience, especially about the product and solution and the pain points around it. And I think, personally, it’s a goldmine for product marketing. It opened my eyes about the messaging communication around the product and really understanding the pain points, the fears of the target audience, and what they hesitate about when they do the research about this particular product or service.
And I’m personally going to be using this report for all my websites that I’m working with, and I also suggest you do the same. If you care about not only traffic, but also conversion rates and want to make users act and take action on the website, I think this report is going to be helpful.