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Sr. Systemic Report Commission the report $2,750
Document SR–01 · Demand map for enterprise marketing Recommended by Tomasz Domański, CEO WhitePress®

Your campaigns reach millions.
Your competitors reach the same millions.
What did all of you miss?

The Systemic Report is a hand-crafted, 60–70 page demand-mapping document for enterprise marketing teams. It decodes what your prospects actually think – the unspoken hesitations, biases and reality gaps that no dashboard, no SEO tool, and no LLM will ever surface for you.

Commission a report → Book a fit-check call
Format
60–70 page PDF, hand-crafted
Lead time
2–3 weeks from kickoff
Method
17+ years systemic counselling · 25+ years campaign work
Investment
$2,750 · single fixed fee
For
CMOs · brand strategy leads · heads of growth
Recommended by
  • Tomasz Domański, CEO WhitePress®
  • Kyle Roof, PageOptimizer Pro
  • Filippo Ucchino, InvestingGoal
  • Bill Scully, International Search Strategist
  • Germans Frolovs, Semantic SEO
FILE 02 · The positioning

Two oceans. What if your marketing team is still rowing in the wrong one?

Red Ocean – the consensus

You optimize the things every competitor also optimizes. The Knowledge Graph rewards the average. Margins compress.

  • Every tool surfaces the same SERP gaps to you and your three closest competitors at the same time.
  • Best-of-consensus content reaches the median customer – the one your competitors already converted.
  • Ad bidding is auctioned against firms with the same intent data and the same playbook.
  • Dashboards turn green while market share plateaus. The metrics measure what's measurable, not what matters.
The Blue Current

Lived reality – what your customers don't tell Google

A demand map of the gaps. The hesitations, biases and reframings that exist in your customers' minds but not in any keyword tool.

  • What prospects search for in private vs. what they admit publicly – and how the difference governs conversion.
  • The objections that never reach your sales team because they kill curiosity before the form is filled.
  • The reframings competitors haven't named yet – the words your category will use in eighteen months.
  • The signals that tell a CMO where to invest the next million, and where the next million will simply evaporate.

Red Ocean / Blue Ocean framework © W. Chan Kim & Renée Mauborgne, INSEAD, 2005. We extend it: Consensus vs. Lived Reality →

FILE 03 · The deliverable

A document, not a dashboard.

The Systemic Report arrives as a single PDF – written, not generated. Each page is built layer by layer from analytics, semantic analysis, and seventeen years of pattern recognition in human decision-making. It reads like a strategy memo, not a tool export.

01 · Format
60–70pp
Hand-crafted PDF. Read in one sitting. Acted on for the next two quarters.
02 · Layers
4
Analytics, gap detection, mind model, get-done-now roadmap.
03 · ICP coverage
Allprofiles
Primary buyer plus the secondary profiles who would also buy – the ones expanding your TAM.
04 · Schema FAQ pairs
15
Question-and-answer pairs ready for FAQPage markup, plus 15 social media posts.
05 · Lead time
2–3wks
From kickoff call to delivered PDF. One revision included.
FILE 04 · Operators on the report

When the people running international platforms admit what they couldn't see.

The Systemic Report is, without exaggeration, a transformational asset for any digital brand. Despite years of building and scaling an international platform, this report revealed strategic blind spots we simply couldn't see from the inside.

It pinpointed the exact moments where user clarity breaks, where motivation fades, and where conversion potential silently evaporates. And more importantly – it showed us precisely how to fix them.

What makes it extraordinary is its ability to combine psychology, SEO, UX, semantics, marketing strategy, and conversion science into one coherent, actionable blueprint. It doesn't just analyze a website – it reverse-engineers the user's mind, language, emotions, and decision-making journey with remarkable precision.

Tomasz Domański, CEO of WhitePress
Tomasz Domański CEO · WhitePress sp. z o.o.
The report you have created for us was mind blowing.

You know that feeling of surprise when you discover something new about a topic you thought you already knew everything about? This is what I felt the first time I read it.

I can easily imagine an online business quickly reaching six-figure revenues by carefully applying all the guidelines in a Systemic Report.

Filippo Ucchino, Co-Founder and CEO of InvestingGoal
Filippo Ucchino Co-Founder & CEO · InvestingGoal
FILE 05 · The mechanism

Four layers, stacked. Each one answers a question the layer above couldn't.

01

Analytics

GSC and Ahrefs data, normalized and read against your category – what's actually working, what's leaking, what's invisible.

02

Gap detection

The questions, contexts and reframings that the consensus has missed. The seams where new categories form.

03

Mind model

Your obvious ICP plus the secondary profiles who would also buy. The fears, biases and language that move them.

04

Get-done-now

A prioritized roadmap your team can implement in week one. Sales scripts, page rewrites, content angles. Not theory.

FILE 06 · The lens

What your dashboards never showed you – because nobody ever measured it.

Every analytics tool maps the Knowledge Graph: what is searched, clicked, ranked, attributed. That graph is bounded by what the market already knows it doesn't know.

The Systemic Report works the inverse: the Ignorance Graph – the edges where customers haven't yet articulated their problem, where your category hasn't yet named its solution, and where your competitors haven't yet noticed the gap.

Read the method · Ignorance Graph
FILE 07 · The dossier

Seven operators. Seven reports. Verbatim.

Each quote below is reproduced word-for-word as the author wrote it.
No edits. No rewrites. No AI paraphrase.
Photos and links are public.

Review · 02 · Germans Frolovsread more →

"It's a goldmine for product marketing."

I work in SEO, so typically I care more about traffic and visibility, but recently I discovered the Systemic Report by Johannes Faupel, and honestly, I was quite blown away about the detail and precision about my target audience, especially about the product and solution and the pain points around it.

It opened my eyes about the messaging communication around the product and really understanding the pain points, the fears of the target audience, and what they hesitate about when they do the research about this particular product or service.

If you care about not only traffic, but also conversion rates and want to make users act and take action on the website, I think this report is going to be helpful.

Germans Frolovs, Semantic SEO Specialist
Germans Frolovs Semantic SEO · germansfrolovs.com
Review · 03 · Bill Scullyread more →

"This report did 80% of my job."

The Systemic Report didn't just reveal insights, it aligned search behavior with buyer intent and gave me clear, actionable next steps. It saved hours of research and delivered a focused path to stronger visibility I could almost copy and share with a client.

Bill Scully, International Search Engine Strategist
Bill Scully International Search Strategist · BillScully.com
Review · 04 · Ivan Wongread more →

"What stands out in this report is the focus on outcomes."

Johannes' website audit is the first I've seen that ties technical SEO, content strategy, and user psychology into one tight, actionable roadmap. It doesn't just flag issues – it gives you a clear, plain-English to-do list and explains complex ideas like semantic clustering or persona-based messaging in ways our whole team can actually use.

It blends audience insights with UX tweaks that build trust and guide visitors to convert. It's already helping us close the gap between being found and being chosen.

Ivan Wong, AI Marketing Strategist
Ivan Wong AI Marketing Strategist
Review · 05 · Suresh Kumar Gondiread more →

"Mapping a category and its ICPs usually takes years; this report gives you a major headstart."

I just received the Systemic Report by Johannes Faupel for my business. It's impressive to see the different types of ICPs identified for my business and the context behind them. The report also covers specific wording, such as CTAs, to prevent blockages. This report will certainly increase your Total Addressable Market (TAM), also.

It's a great tool to start brainstorming with your team using ChatGPT to streamline processes. Whether you use SEO or Ads, it touches on the core of human behavior. Thanks, Johannes for the amazing report and helping me focus on the right ICP profiles.

Suresh Kumar Gondi, Gondi Media LLP
Suresh Kumar Gondi Gondi Media LLP · LinkedIn
FILE 08 · The math

Action may cost thousands. Inaction costs millions.

Conservative estimate. Based on the average 8% conversion lift reported by clients applying the report's messaging recommendations within 90 days of delivery.

Revenue you leave on the table
$320,000

– for every 12 months you don't commission the report.

Investment: $2,750 ROI multiple: 116×
FILE 09 · Risk reversal

The 3-Core-Value Inherent Guarantee

01

Three insights you hadn't considered, or we revise

If the delivered report fails to surface at least three insights your team hadn't already considered, we revise it once at no additional cost. We've never had to.

02

Hand-crafted, never AI-generated

Every page is written by Johannes Faupel. AI is in the loop for analysis; the determining subject is human. If you wanted a generated report, you'd have generated it yourself.

03

Implementable in week one

The roadmap is built so your team – content, SEO, sales, brand – finds their action items on the first read. Several clients implemented changes within seven days.

Johannes Faupel, Frankfurt
FILE 10 · The author

Johannes Faupel – systemic counsellor, campaign veteran, Frankfurt.

Seventeen years in systemic counselling means seventeen years of recognizing the patterns people don't see in themselves. Twenty-five years in campaign development means knowing which patterns translate into revenue.

The Systemic Report exists because most marketing analysis stops at what people search. Johannes' work begins where the searching stops – in the tensions, omissions and reframings that drive purchase decisions long before a query is typed.

Frankfurt am Main · Hasselhorstweg 6
+49 69 4800 8888
info@johannesfaupel.com
FILE 11 · Hesitations

Still optimizing for the consensus?

Q.01How does this differ from a McKinsey or BCG audit?+

Top consultancies map markets and strategies. The Systemic Report maps minds – the specific psychological frictions, biases and unspoken objections of your prospects.

It's narrower in scope, deeper in pattern, and delivered for a fraction of the price. We complement, never replace, strategic consulting.

Q.02Why isn't this AI-generated for a quarter of the price?+

Because LLMs reproduce the consensus of training data – the very thing your competitors already optimize for. Real demand mapping requires recognizing what's missing from public discourse.

That requires a trained human pattern-recognizer with 17+ years of systemic counselling and 25+ years of campaign work. AI is in the loop. The human stays the determining subject.

Q.03How long does it take?+

Two to three weeks from kickoff to delivery. The first week is research and analytics; weeks two and three are pattern synthesis, gap detection, and writing the implementation roadmap.

Q.04What does the procurement process look like?+

Direct invoice from Frankfurt with VAT-ID where applicable. Payment via wire transfer or Stripe. We accept POs from established vendors. Standard NDA and DPA on request. EU contract jurisdiction.

Q.05What do we need to provide?+

GSC and analytics access, your existing buyer-persona work if any, ten minutes of your CMO's time for a kickoff call, and the names of three to five competitors you want benchmarked. That's it. The report itself we build.

Q.06Who reads the report internally?+

CMOs read the executive summary and the gap-detection chapter. Heads of content take the messaging recommendations. SEO leads work the semantic clustering. Sales leadership uses the objection-handling sections. The report is structured so each function finds its action items in the first read-through.

Q.07What if the recommendations don't apply to our market?+

The 3-Core-Value Inherent Guarantee covers this: if the report fails to surface at least three insights you hadn't already considered, we revise it once at no additional cost. The risk is ours.

Q.08Can we commission multiple reports for different brands or product lines?+

Yes. Each brand or product line warrants its own report because the demand patterns rarely transfer cleanly. We offer portfolio pricing for three or more reports commissioned together.

Or stay on the consensus side. Your competitors will thank you.

Two-week lead time. Single fixed fee. Recommended by CEOs of international platforms. The risk reversal is yours.

Commission a report → Book a fit-check call