What is the Systemic Website Report?
The Systemic Website Report is a human-centric, handcrafted and AI-powered analysis of a website and its connected enterprise and marketing system. Based on systems thinking, it investigates not only market data such as Ahrefs, Google Search Console, and behavioral analytics, but also the real-world situations, needs, and motivations of your prospects, leads, and clients.

Why Systemic? The Problem with Classic Website Audits
Most website audits focus on isolated technical errors, SEO scores, or surface-level KPIs. However, true growth comes from understanding the complex, interconnected system that drives business outcomes: your messaging, structure, content, user journeys, and market position. The Systemic Website Report bridges the gap between analytics and action, showing you not just what’s broken, but why it matters and how to fix it — for real-world impact.
How Does the Systemic Website Report Work?
- Data & Human Insight: We analyze quantitative market data and combine it with empathy-driven qualitative research.
- System Mapping: Systems thinking reveals hidden relationships, bottlenecks, and opportunities throughout your website and marketing funnel.
- Actionable Roadmap: You receive a clear, prioritized, plain-English report that outlines the steps to measurable improvements.
Example Outcome
One client, a midsize SaaS company, identified seven hidden friction points. By implementing our tailored recommendations, they achieved a 27% increase in demo signups within just 60 days — all without extra ad spend or redesigns.
Who Is Behind the Systemic Website Report?

Johannes Faupel is a systemic executive coach, author, and digital strategist with 25 years of experience in business transformation. He combines advanced systems thinking, digital analytics, and human psychology to help organizations unlock their next level of growth.
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Frequently Asked Questions
Who is the Systemic Website Report for?
For leaders and teams who want more than a technical checklist — who seek actionable insight connecting data, user experience, and market potential.
How is it different from a standard audit?
Most audits stop at “what is broken.” The Systemic Website Report uncovers the why behind performance gaps and delivers a systemic, practical roadmap.
What will I receive?
A comprehensive, easy-to-follow report, a prioritized improvement plan, and (if you wish) hands-on support to implement lasting change.
